the candle
that protects.
2026 D&AD New Bloods Yellow pencil Winner
21 Grams turns a symbol of protection into a literal one.
The Ask:
In partnership with 21 Grams, promote vaccines for any vaccine-preventable disease to any target population.
Target:
Undocumented Mexican immigrants living in the U.S.
Solution:
21 Grams partners with the Hispanic Heritage Foundation, where weekly church clinics are established in LA, Chicago, and Houston – staffed by local providers, invisible to the outside world. No media. No paperwork. No questions asked.
