Tack that
Thumbtack has a brand recognition problem. They need to become the go-to brand for every problem, big or small.
TACK THAT turns everyday frustrations into reminders that there’s always a pro for the job.
nfc STICKER
Guerrilla-style sticker placements installed directly where problems happen. Each sticker includes an NFC tap point that instantly connects people with the right local pros to get the issue solved.
PRO ON THE STREET
AD: Sadie Peña
CW: Tobi Oyebade
A special edition of Billy on the Street where Billy Eichner storms through NYC with an army of Thumbtack pros, solving strangers’ problems on the spot.
